We have collaborated with the renowned design company Priestman Goode to launch a new brand visual image known as the "Dream Feather". The new visual image has been applied to more than 200 touchpoints in three cabin categories: aircraft supplies, ground environment and service logo. This allows passengers to enjoy a new visual experience when purchasing tickets on the Hainan Airlines official website and APP, as well as during ground and cabin services.
Elements of "Dream Feather"
With wings as its prototype, the new image logo combines light silk and flowing lines. It consists of a main logo "Dream Feather" and three sub-logos, which convey the meaning of taking flight with the wings of our dreams.
The logo represents our unwavering commitment to the "customer-oriented" service spirit and expresses our firm belief in becoming an exceptional world-class airline from China.
Colors of "Dream Feather"
By expanding on the original colors ("Hainan Airlines Red, Hainan Airlines Yellow, Hainan Airlines Grey") of the original brand logo, the new logo forms a visual effect that is more in line with the international aesthetic trend. The new color schemes are named "Burgundy Red, Champagne Gold, Silver Grey", respectively.
"Dream" conveys the dreams of the country, society and people, while "Feather" symbolizes the convergence of dreams. As dreams are turned into feathers and feathers are gathered to form a wing; each dream takes flight to the other side of happiness with the help of the wings.